Anthony Gibbs Joins Imaginary Forces as Creative Director
Imaginary Forces (IF) welcomes Anthony Gibbs as creative director. With vast experience in design and VFX, Gibbs has created traditional, interactive, and experiential projects for such brands as Apple, AT&T, Epic Games, and Google, among many others.
“Anthony is smart, talented, and kind,” Peter Frankfurt, IF co-founder/executive creative director. “As a director, designer, and leader, he has already made an impact here with the team and our clients. He is a spectacular new addition to the Forces.”
“Being at Imaginary Forces feels like I’ve fulfilled my lifelong dream of becoming a creative superhero,” adds Gibbs. “It’s inspiring to be at a place where I not only get to bring all of my skills and experiences as a creative to bear, but also collaborate with creatives who have created some of the most instantly recognised and revered creative of our generation.”
Gibbs joins Imaginary Forces following a 14-year tenure at creative studio Framestore, where he held creative director and design director titles. Here, Gibbs notably art directed “Valentino: Master of Couture” -- Somerset House’s most-attended exhibition of all time. Working closely with a team of fashion and set designers, software developers, and motion designers, the experience melded physical sculptures and 3D projections.
Gibbs also directed several in-show sequences, titles, and live studio content for 'Comic Relief', the BBC’s annual live fundraising event featuring performances by comedians and pop stars. More recently, he helmed a campaign for HP Z Workstations, which beautifully depicts the creative process unfolding, from a simple sketch to full-on 3D animation. Gibbs’ Framestore clients include Intel, Dyson, BBC, EA, Nintendo, Lumen, and Formula 1, to name a few.
“My background in fine art and emerging technology feeds my passion to experiment and create with visual impact,” concludes Gibbs. “As a director, this desire to do work that matters and sparks conversations is what led me to IF. I’m always pushing myself to expand and do better as an individual and as a creative. IF is the perfect place to merge my personal and professional philosophies.”
Gibbs is currently serving as an AICP Post judge in the Graphic Design & Animation category.