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Creative

Andreas Nilsson Urges Humans to Escape Earth and See the Worlds for Meow Wolf's Transdimensional Travel Ad

Wieden+Kennedy teams up with Biscuit Filmworks and Absolute for the arts and entertainment company's latest destination in Denver, Colorado

Andreas Nilsson Urges Humans to Escape Earth and See the Worlds for Meow Wolf's Transdimensional Travel Ad

Wieden+Kennedy and Meow Wolf, the globally-recognised arts and entertainment company known for their immersive, multimedia and other-worldly experiences, have reunited again for the launch of their latest destination in Denver, Colorado: a mind-altering train station for the multiverse, opening to the public today!

Convergence Station, a giant four-story transit hub that promises to transport visitors to alternate worlds, is their most ambitious exhibition to date.

To celebrate the opening, earth-based advertising agency Wieden+Kennedy worked with Grammy-winning songwriter Bret McKenzie, Swedish director Andreas Nilsson and a team of CG artists from around the world to create a ‘transdimensional travel ad’—one that urges bipedal humans everywhere to escape drab, boring earth and go ‘see the worlds.’ The film was made from a combination of vintage travel films and shot footage, which were stitched together and then digitally mutated to create strange, beautiful, converged worlds. 

The film is the latest piece in a surreal tourism campaign designed to prepare Denver for the exhibit’s launch (an impossible task in itself) that included cryptic billboards with headlines like "You've already been to Convergence Station" and a pop-up newsstand in Denver’s Union Station that offered souvenirs and light reading materials from around the multiverse, all of which could only be purchased with memories, the exclusive currency of the converged worlds.

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W+K PORTLAND

ECDs: Eric Baldwin

Creative Directors: Jason Kreher and Matt Sorrell

Art Director: Nate Nowinowski

Copywriter: Alex Romans

Executive Producer: Jules Brown

Producer: Nick Ocean

Design Producer: Sarah Starr

Design Director: Mike Weihs

Designers: Charlie Hiltonand Matt Blum

Strategic Planning: Indiana Martine

Media/Comms Planning: Ryan Craven

Account Team: Kimmy Cunningham, Nai Gregory, Corrie Williams

Global Director of Business Affairs: Amber Lavender

Business Affairs: Rylee Millerd, Aliyah Oyemade

Broadcast Traffic: Billy Mucha, Gregory Depp

PRODUCTION

Production Company: Biscuit Filmworks

Partner/Managing Director: Shawn Lacy

Director: Andreas Nilsson

Executive Producer: Holly Vega

Line Producer: Jay Veal

Head of Production: Sean Moody

Director of Photography: Pepe Gay

Production Designer: Ivan Trivino

EDITORIAL

Editorial Company: Academy Pictures

Editor: Tommy Harden

Assistant Editor: Trevor Schulte

Assistant Editor: Carmen Hu

Post Producer: Leslie Carthy

VFX

VFX Company: WK Studios

VFX Creative Director: Stefan Smith

VFX Flame Artists: Aidan Jung, Shane Zinkhon

Motion Graphics: Gavin Wright

VFX Producer: Sarah Zerina Usmen

VFX Executive Producer: Nirad "Bugs" Russell

VFX Coordinator: Zai Outlaw

VFX AND COLOR

VFX Company: Absolute

VFX Supervisors: Ben Robards, Phil Oldham, Jorge Calvo

Color: Matt Turner

Junior Colorist: Juliette Wileman

2D Lead: Milo Paterson

2D Artists: Chris Tobin, Tom Clapp, Scott Simmonds, Lucas Warren

CG Lead: Keith Rogers

CG Artists: Ollie Grant, Craig Healy, Dan Baiton, Huggy Stephens

Animation Studio: Blind Pig

3D Animators: Sean Cooper, Ric Comline

Motion Graphics: Lawrence Scanlon

Executive Producers: Kirsty Murray, Sally Heath

MUSIC

Music Company: Walker

Executive Producer: Sara Matarazzo, Stephanie Pigott

Senior Producer: Danielle Soury

Written and Performed by: Bret McKenzie

AUDIO

Audio Company: JOINT

Sound Designer/Mixer: Natalie Huizenga

Executive Producer: Kathleen Russell

ZINE ACTIVATION

Producer: Amy Carleton

Design Producer: Sarah Starr

Print Producer: Kirstin Holder

Zine Artists: Dustin Holland, Jamiyla Lowe, Liana Fink, Shintaro Kago, Courtney Knight, Chloe Kendall, Jolby, Alex Jenkins, Smearballs, Jati, Grif, Jenifer Prince, Jesse Jacobs, Max Loeffler, Luke Dorman, Reshi, Brook Barker, Nighttime Science, Lala Albert, Dylan Griffith, Hellen Jo, Wanderweird, Saitemiss

Genre: Dialogue , People , Storytelling