Amazon Invites Marketers into Consumer's Worlds with Global Campaign
Amazon Ads, unveils its first, global, integrated campaign, led by Code and Theory.
‘Your Brand. Their World,’ features a reinvigorated brand identity to demonstrate the ways marketers can join their consumers' worlds in authentic ways, meeting them where they already are on channels like gaming, streaming, audio, and more.
Throughout the campaign, Code and Theory affirms Amazon Ads' role as a powerhouse in media and brand advertising, showcasing the need for their capabilities in modern marketing plans for marketers, brands, and agencies. In doing so, the agency identified real-world consumer stories through thorough, strategic exercises that mapped Amazon Ads properties to a diverse range of consumer needs and brand verticals.
In Code and Theory's continuous efforts to help shift Amazon Ads' perception of being a lower-funnel, e-commerce solution and to help its partner brands reach its customers at multiple touchpoints, it wanted to highlight the numerous opportunities for brands to achieve their business objectives within the financial services, entertainment, auto, teleco, hospitality industries, and more.
Code and Theory was appointed as AOR for Amazon Ads in January 2021, and since then, it has worked to establish the company's position within the industry as a tool to help advertisers reach and engage with their customers, understand their audience and accurately plan, optimise, and measure marketing strategies.