• Language
    • GERMAN
    • FRENCH

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Trends and Insight

Advertising and Video Games: Who are the Gamers?

Cyril Guilleminot, director- France & Benelux at Gameloft, was one of the Global Adtech Media Event guest speakers. On occasion, he had the opportunity to talk about the gaming audience and advertising in video games

Advertising and Video Games: Who are the Gamers?

​Too much content, too much noise

Creating content is crucial for brands to make themselves known to the audience. Nowadays, every brand tries its best to pass its message across and stand out from the crowd. Consequently, every day, we are exposed to brand content through all mediums and the market is becoming saturated. Only on YouTube, 500 hrs of content is uploaded every minute. 

With a massive amount of content being delivered through all platforms, consumers expect more from brands.

Among gamers, 62% say they have more trust in socially and environmentally responsible brands.  However, it's not only about publishing content out there and see what works. To stick out, brands need to create significant connections with their audience.

Gaming is pop culture.

It is the fastest-growing vertical within the entertainment industry. Besides providing a safe environment for brands to advertise their products and services in a fun and interactive way, gaming has a diversified and passionate audience.

There are 2.7 billion mobiles gamers worldwide. 49% are men, 51% are women, and most of the players are between 25-34 years old. So the stereotype of a gamer being a teenager is no longer valid. "In France, for instance, 71% of the population play games occasionally. 53% and 47% women", says Guilleminot.

Everyone is a gamer

Mobile has opened up gaming as an entertainment to the masses. Mobile gamers are highly active, 51% of users play throughout the day, and one in four have purchases advertised products and services. In addition, over 50% of consumers are willing to opt-in to watch up to a 60-second video if it delivers value.

Gaming is the most engaging form of content.

Gaming offers an immersive experience that can be played on different screens, allowing consumers to be part of the narrative and help brands engage with hard-to-reach demographics.

Watch the full webinar and find out how brands can stand out from the crowd using gamification. (English subtitles available.)

If you’d like to find out more about how Gameloft can help you gamify your content and reach your target audience, contact us today.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Advertiser: enter name

Creative Agency

Creative Agency: Gameloft for brands

Art Director: enter name

Strategist: enter name

Executive Creative Director: enter name

Creative Director: enter name

Digital Agency

Digital Agency: enter name

Media Agency

Media Agency: enter name

Production Company

Production Company: enter name

Director: enter name

Producer: enter name

Production Service

Production Service Company: enter name

Producer: enter name


Edit Company: enter name

Edit Assistant: enter name

Post Production / VFX

Post Production Company: enter name

Colourist: enter name

Producer: enter name


Music Company: enter name

Composer: enter name


Sound Company: enter name

Producer: enter name