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Creative

Adele Returns to a Familiar Place in 'Easy On Me' Music Video from Director Xavier Dolan

Adele and Dolan originally collaborated on the iconic 2015 video for 'Hello'

Adele Returns to a Familiar Place in 'Easy On Me' Music Video from Director Xavier Dolan

This week saw the premiere of the video for Adele’s 'Easy on Me', the first track from her forthcoming album 30, one of the most anxiously awaited releases of the year. Written and directed by Cannes Grand Prix winner Xavier Dolan, with production company Scheme Engine and Sons of Manual, the video was shot in the Eastern Townships of Quebec in September. 

The location is a familiar one, having also served as the setting for Adele and Dolan’s first film collaboration, the iconic 2015 video for “Hello” which broke several records including being the fasted video to reach 1 billion views on YouTube.

“I was honestly hoping for this to happen,” noted Dolan. “For me, there’s nothing stronger than artists reconnecting after years apart.  I’ve changed.  Adele’s changed.  And this is an opportunity to celebrate how we’ve both evolved, and how we’ve also both remained faithful to our dearest themes.  It’s all the same, but different.”  

Dolan’s films are known for their female leads’ powerful performances; he has said, “in my childhood, I was surrounded by women, and they are the figures who I have seen fighting for who they were and are. So, naturally, I do write a lot for women and mothers.”



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CREDITS

Adele: “Easy on Me”

Directed by: Xavier Dolan @xavierdolan

Video commissioner: Phil Lee @phillee at Untold Studios @untold_studios

Executive Producer: Nkem Egbuchiri at Untold Studios @Nkem__nkem

Executive Producer: Bryan Younce at Columbia Records

Executive Producer: Jannie McInnes @janniemcinnes

Production Company: Sons of Manual/Scheme Engine @schemeengine

Producers: Nancy Grant, Xavier Dolan @nancygrantbonjour; @xavierdolan

Cinematographer: André Turpin @andreturpin

Production design: Élise de Blois @elisedeblois23

Editor: Xavier Dolan @xavierdolan

Post: MELS Studio @melsstudios /Flawless Post @flawlesspostproduction

Category: Music video , Short Films and Music Videos

Genre: Music & Sound Design