• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Ogilvy Australia

Ogilvy Australia

Advertising Agency

The Bond, Level 5, 30 Hickson Road, Millers Point

2000

Sydney, Australia

Telephone: +61 2 9373 6333
E-mail: sydney@ogilvy.com.au
Website: http://ogilvy.com.au/

28.9K

Views

To best understand Ogilvy Australia, it is important to know: We are not an advertising agency. We’ve evolved into something quite different. We used to be an ad agency, and we are immensely proud of the advertising we have created over the last 50 years in Australia. We have made work that has shaped culture and changed behaviour on behalf of some of Australia’s most loved brands.

This is what we have always done, and it is what we always intend to do. But because the world is very different now, how we do it has changed fundamentally. Once, brands were powerful and consumers grateful.

Now, it’s the other way around.

Brands used to be made by marketing. Now they are built for purpose. Brands used to have consumers. Now, they have users. Brands used to say. Now, they need to do.

The landscape consumers live in has changed, so we’ve adapted to better serve the needs of them and our clients.

That means the inputs in our process are shaped by being business-minded, customer-obsessed, data-inspired, technologically astute and culturally aware.

We create bespoke teams for each project, rather than using a ‘one size fits all’ approach. We are engineered to collaborate, connecting our specialists in a truly integrated way.

So, we aren’t an advertising agency. Well, not by the dictionary definition anyway. We are a fully integrated creative network.



Specialties

Channel neutral idea generation

Brand strategy

Full campaign implementation


Clients

KFC
 
Coca Cola
 
Lion
AAMI
 
Laminex
 
Griffith University