Work of the Week: 22/01/21
The US presidential inauguration set the mood for a positive week of creativity, writes Alex Reeves
Most of the world watched with relief this week as the USA inaugurated a president that won’t be quite such an embarrassment to the West’s most prominent democracy. Thankfully the event went off without a repeat of the violence Washington DC saw two weeks ago. But the new president hasn’t been the main focus of the discussion this week. Firstly, Bernie Sanders has become a meme again and has been bringing some straightforward levity to the internet for the past few days with his adorable coat, mittens and relatable grumpy demeanour.
But more seriously, much of the world’s attention was on the momentous event of Kamala Harris becoming vice president in a significant crop of firsts: She is the United States' first female vice president, the highest-ranking female elected official in US history, and the first African American and first Asian American vice president. The inspirational moment is captured in two of the best creative projects we saw this week. Besides that, there’s been a really varied crop of great creativity.
The Guardian Shares America's Embrace of Change Ahead of 2020 Presidential Inauguration
‘Today We Rise’ Captures Swearing in of Vice President Kamala Harris Through the Eyes of Girls Across America
Heinz Anonymously Asked People to Draw Ketchup...They All Drew Heinz
Burberry's Poetic Chinese New Year Film Conveys Optimistic Message of New Beginnings
How FCB Israel and Instagram Used Social Storytelling to Recruit Over 4,000 New Organ Donors
Bumble Empowers Women to Make the First Move in Bold New Brand Campaign
Belgian Police Hand Out Name Keyrings of Child Drink Driving Victims to Drivers Under the Influence