Wake The Town Provides Original Composition For CoppaFeel Charity Ad
For the tenth anniversary of breast cancer awareness charity CoppaFeel, Wake The Town has engaged with top musician Aaron Williams to provide a beautiful backdrop for the campaign.
The ad features members of the transgender community as well as cisgender men, who more often than not are less likely to check their breasts. The ad encourages viewers to 'Grab Life By The Breasts,' to face life's struggles head on and celebrate British pride, developing into a closing sequence of men and women holding their breasts.
Music
Music Company: Wake the Town
Music Supervision: David Bass
Production Company
Production Company: Pretty Bird
Director: Eloise King
Producer: Ted Thornton
Creative Agency
Chief Creative Officer: Ryan Newey
Creatives: Simon Helm
Creative Director: Adrian Lim
Producer: Charlotte Whittall
Strategist: Marie Conley
Business Director: Chloe Cooper
Sound
Sound Design: James Lyme
Client
Advertiser: Fold7
Brand: CoppaFeel
Category: Charity , Corporate, Social and PSAs
Genre: Music performance