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Creative

This Glasses Ad Proves There's Something More Embarrassing Than a Naked Dancing Dad

Havas Paris Seven presents 'The Dancer' to show that cheap glasses are even more shameful

This Glasses Ad Proves There's Something More Embarrassing Than a Naked Dancing Dad

Havas Paris Seven helms a new campaign for French optical centre Krys entitled 'The Dancer', proving that there may be something even more embarrassing than a naked dancing dad. In a subversive move, director Jean-Baptiste Saurel captures the shame felt when we wear a cheap pair of glasses. Such a feeling is presented through an incredible dance to David Hasselhoff's 'True Survivor' that is ruined when a father's kids interrupts him mid-routine. 

This dancing dad chooses to cover his eyes when interrupted, showing that when we wear cheap glasses, it's even more shameful than being caught naked. Krys' new campaign encourages viewers not to be ashamed of their glasses anymore - and maybe focus on more pressing issues.

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Music

Song: True Survivor by David Hasselhoff

Sound

Sound Company: HRCLS

Producer: Ivan Jovanovic

Sound Design: Alex Louboutin and Benjamin Falsimagn

Sound Identity: Mimmi Steel - Klearly

Post Production / VFX

Post Production Company: HRCLS

Post producer: Louise Trojani

Calibration: Muriel Archambaud

VFX: Guillaume Dehoulle and Jeremy Maillard

President: Christopher Thiery

Montage: Benjamin Weill

Production Company

Production Company: BIG

Director: Jean Baptiste Saurel

Producer: Raphael Carassic

Production Manager: Nicolas Avram

Creative Agency

Creative Agency: Havas Paris Seven

Creative Director: Stéphane Gaubert

Art Director: Jordan Molina, Didier Richarth

Copywriter: Ludovic Miège

TV Producer: Philippine Domenech

Category: Beauty & Health , Eyecare

Genre: Comedy , Music performance , People