This Campaign is a Stark Reminder of Sight Loss During Covid-19
In the Company of Huskies has launched a new campaign for the charity Fighting Blindness that highlights the challenges visually impaired people face during the lockdown.
“With this campaign, we wanted to highlight that this is an extremely difficult time for people living with sight loss who navigate through touch. Being told to restrict what we touch means they have lost that too,” says Damian Hanley, creative director, In the Company of Huskies.
“Surgical masks have become a very powerful symbol of protection during the pandemic and we wanted to utilise this. By placing the protective mask over the eyes of a blind person we are demonstrating that we need to protect our blind community and the vital services of Fighting Blindness,” he adds.
You can donate to the charity by visiting the website.
Agency: In the Company of Huskies
Creative Agency: In The Company Of Huskies Creative Director
Client: Fighting Blindness
Communications Manager: Laura Hally
Chief Executive Officer: Kevin Whelan
Category: Awareness , Corporate, Social and PSAs