THE ICONIC's Beauty Launch Campaign Demonstrates and Embodies Timeless Beauty of Film
Featuring THE ICONIC’s new beauty destination, Australia and New Zealand's leading online fashion, sports and lifestyle retailer collaborated with electriclimefilms in producing ‘Beauty Launch’ - a campaign that demonstrated and embodied the timeless beauty of film spectacularly.
Shot on 16mm film by director Lester Jones and DOP Andrew Gough, with executive producer Michael Ahmadzadeh, producer André Rodrigues and THE ICONIC in-house creative team, electriclimefilms had the honour of working with Werner Winklemann, the last film processor in Australia, to develop the film.
With the implementation of a medium that is considered a 'dying art', the film brings about a unique sense of enthralment and aesthetic. We see each prominent character going through their routine of getting ready with a variety of THE ICONIC's beauty products; showcasing some of the extensive line-up of brands THE ICONIC provides, ranging from skincare and makeup to body-care lines and fragrances.
The film ends in a charming and elegant New York style penthouse just down the road from electriclimefilms’s Sydney Studio in Surry Hills, painting pictures of the characters basking in the joys they receive with the new beauty category.
Client: THE ICONIC
Creative Ops Manager: Lisa Ballard
Head of Creative: Fiona Murchison
Head of Fashion: Rachel Evans
Stylist Assistants: Sam Smith, Tara Morris
Director: Lester Jones
DOP: Andrew Gough
Executive Producer: Michael Ahmadzadeh
Producer: André Rodrigues
1st AD: Eva Mutuanene
Gaffer: Tomas Keyes
1st AC: Charles Slessar
Photography Assistant: Alex Wall
Hair Stylist: Brad Mullins
MU Artist: Jaclyn Hnitko
Art Director: Isabela Sandoli
Props Assistant: Sasha O'brien
Production Assistants: Michelle Jasan, Michael Cobley, Harry Twomey
Production Runners: Lucas Dias, Anthony Sadler
Talents: Ebony Gallant, Memu Conteh, Bruna Lapinskas, Martyn Reyes, Marlo Hsieh, Dylan Rass
Editor: Lucas Vasquez
Colourist: Fergus Rotherham
Film Developing: Werner Winkelmann
Film Scanning: Ray Argall
BTS: Michelle Jasan, Michael Cobley
Category: Beauty & Health , Makeup
Genre: Fashion & Beauty , People