The Holidays Are Back in Transavia’s Latest Campaign Helmed by Havas Paris Seven
The summer holidays are already over and you’ve gone back to your little habits and routine: commute, work, sleep, and repeat... In the end, the holidays are always, always way too short.
For all those looking for ways to prolong the holidays, Transavia and its agency Havas Paris Seven have launched the pop-culture coded campaign "Holidays are back", featuring a film and billboard activation. The billboards are visible all throughout France, but only 5 of them feature a boarding pass in the image. The first persons to post a story with a photo of the billboard and the tag @transaviaFR will win 2 round trip tickets to one of the 100 Transavia destinations... So keep a look out!
Production Company: Lightfarm
Photographer: Milton Menezes
Creative Agency: HAVAS PARIS SEVEN
Creative Director: Stéphane Gaubert
Art Director: Jordan Molina
President: Elisabeth Billiemaz
Strategic Planner: Sabrina Guendouz
Art Buying: Sylvie Gazaix