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Creative

Stranger Things Star Sadie Sink Embodies Le Rouge for Givenchy Beauté

BETC ETOILE ROUGE creates a new chapter focused on the iconic Le Rouge Deep Velvet lipstick by Givenchy

Stranger Things Star Sadie Sink Embodies Le Rouge for Givenchy Beauté

This March 2021, GIVENCHY BEAUTE extends its Le Rouge franchise with the launch of new shades within the Le Rouge Deep Velvet range. The iconic lipstick launched in 2019 has quickly risen to the top of the make-up trends thanks to its Powdery Matte & High Pigmentation. 

To launch these new shades, BETC ETOILE ROUGE created a digital-only campaign starring the new Givenchy ambassador: the actress Sadie Sink, made famous by the Stranger Things cult TV show. Particularly popular among the young generation, Sadie Sink, with her strong personality, embodies perfectly the brand territory of Givenchy Beauté. 

Through this campaign, we discover Sadie Sink and the many faces of her personality expressed through different shades of Le Rouge Deep Velvet. The campaign was shot by Leonn Ward, Irish photographer and filmmaker, who brought her energy to the set, and who has previously worked with Vogue, Topshop, Adidas and Stella McCartney.

The campaign, that will live online and on social channels, was imagined for the Instagram generation.

This is Le Rouge Deep Velvet.


Featured Companies: DOLCE

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Brand

BRAND: GIVENCHY PARFUMS

BRAND MANAGEMENT: Romain Spitzer, Mylène Kerjean, Amandine Zeghbib, Laetitia Phuong

Agency

AGENCY: BETC ETOILE ROUGE

AGENCY MANAGEMENT: Brune Buonomano, Augustin Laffuge, Charlotte Bonin, Fanny Fragu, Rebecca Jaïs

EXECUTIVE CREATIVE DIRECTOR: Florence Belisson

DIGITAL CONTENT DIRECTOR: Imane Touati

ART DIRECTOR: Cécilia Feller

ASSISTANT ART DIRECTOR: Lila Woreth Artistic Director

TRAFFIC: Elise Herfort

TV PRODUCER: Elodie Frevillez

PRODUCERS: Eric Nung, Cecile Laporte

Post Production

VIDEO POST-PRODUCTION COMPANY: Everest (Sylvain Obriot)

PRINT POST-PRODUCTION COMPANY: Processus (Marie-Laure Metge Escurio)

Production

DIRECTOR: Leonn Ward

PRODUCTION COMPANY: Insurrection

Soundtrack

SOUNDTRACK: Dolce (Matthew Lawrenson)

Category: Beauty & Health , Makeup

Genre: Dialogue , Fashion & Beauty , People