Slane Irish Whiskey has appointed In the Company of Huskies as their new global agency after a pitch process involving Dublin and New York agencies
Sarah Deeny, Business Director and Damian Hanley, Creative Director, In the Company of Huskies
Huskies have been awarded an international contract to deliver a new global platform for Slane Irish Whiskey. Key markets include the US, U.K, Australia, New Zealand, France and Ireland.
The award-winning triple casked blend of Slane Irish Whiskey is born out of a partnership of two historical families, combining the vision of Slane’s Conyngham family and the 149-year-old whiskey-making mastery of Brown-Forman, makers of Jack Daniel’s and other beverages.
The Slane Distillery, set in the fertile grounds of Slane Castle famous for its legendary rock and roll music concerts, is an attraction for whiskey lovers from across the world. The scenic and mythical countryside of the Boyne Valley is the ideal location for the distillery, and every element of production at Slane Distillery is designed with the surrounding environment in mind from the estate-grown barley to the water sourced from the Boyne River.
In the Company of Huskies will now help grow the global brand reputation of Slane Irish Whiskey and its distillery so that it will be enjoyed for generations to come.
On the appointment, Martin Smejkal, Global Brand Director for Slane Irish Whiskey, said: "We are delighted to appoint In the Company of Huskies as our strategic and creative agency. Huskies displayed an in-depth understanding of who we are and our ethos. We were impressed with their combination of creative thinking and their understanding of working across the whole brand experience. We look forward to embarking on this new partnership and doing great work together.”
Damian Hanley, Creative Director at In the Company of Huskies says: “Slane Irish Whiskey is such a pioneering whiskey brand. Everything from their approach to farming and the distillery, which is housed in 250-year-old restored stables, is truly amazing. We are looking forward to working with Brown-Forman and the Conyngham family to make Slane Irish Whiskey a global hit on the world stage.”