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Creative

Reporters Without Borders' Powerful New Film Shows Us That 'Reality Only Exists If Someone Reports It'

RSF and BETC send a strong reminder of the mission behind journalists' work: allowing everyone access to the facts

Reporters Without Borders' Powerful New Film Shows Us That 'Reality Only Exists If Someone Reports It'

Now more than ever, it is crucial to be informed and have access to facts. In a world where fake news and conspiracy theories thrive, the veracity and quality of information is under threat. To combat this, journalists must do their job with awareness of these challenges. This year, Chinese whistleblowers defied censorship in order to alert the world to the seriousness of the pandemic. For the US election, major American media tirelessly fought against disinformation, which was essential to protect democracy.

Journalists all over the world defend minorities, protect the environment and denounce police violence and corruption. Reporters Without Borders (RSF) defends those that help us understand the world and take action against injustice.


With agency BETC, directed by Vincent Rodella, the production company Birth and the postproduction studio Mathematic, Reporters Without Borders' new film shows four examples of situations only journalists can shed light on: a prisoner held in conditions unworthy of human dignity, exhausted migrants, a young woman forced into an unwanted marriage, and rows of bodies of Covid-19 victims lined up on an ice rink. The victims of these harrowing scenes gradually disappear, leaving an empty shot.

The film reminds us of a harsh truth: reality only exists if someone reports it.

The campaign will be broadcast on the major French and international television channels, as well as on digital and social networks from 11th December 2020.

Featured Companies: Birth

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Client

Client: Reporters Sans Frontieres (Reporters without Borders)

Client Management: Christophe Deloiree and Milie Poirrier

Agency: BETC

Agency Management: Catherine Emprin, Guillaume Espinet, Hugo Ghiglia, Lucie Guigal

Executive Creative Director: Stéphane Xiberras

Associate Creative Director: Dominique Marchand, Jean-Michel Alirol

Art Director: Jean-Michel Alirol

Assistant AD: Audrey Coffignot

Copywriter: Dominique Marchand

TV Prod: Jennifer Braux

Media Plan: Diffused on French and International TV channels, digital and social media

Formats: TV 30s and digital film

Production

Production: Birth

Director: Vincent Rodella

Producer: Tristan Beraud

Production Director: Juliette Gaignault and Hugo Merival

DOP: Nico Poulsson

Decor: Pierre Pell

Casting director: Luce Nordmann

Stylist: Anne-Laure Nicolas

1st Director Assistant: Juliane Aufort

General Manager: Constance Lefevre

Post-production

Post-production: Mathematic

VFX producer: Guillaume Audibet

VFX supervisor: Yann Aldabe

Post-producer: Laura Warnault

Editor: Vincent Marchand

Editor: Johan Luce Antoinette

Calibrator: Emiliano Serantoni

Music and Audio

Music: Alex Baranowski

Sound Production: Lime Studios

Mix and Sound Designer: Joel Waters

Sound Production (TV Version): Benzene

Category: Awareness , Corporate, Social and PSAs