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Awards and Events

Movember: Spot the Signs Shortlisted at 10th Annual Lovie Awards

Campaign from UNIT9 and MATTA shines a light on mental health in men

Movember: Spot the Signs Shortlisted at 10th Annual Lovie Awards

Movember: Spot the Signs has been shortlisted for Branded Content in Advertising for the 10th Annual Lovie Awards.

The Lovie Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the most prestigious honour in Europe for excellence across websites, online advertising, internet video, mobile & apps and social. IADAS, which selects The Lovie Award Winners, is comprised of Internet industry experts including Musician Imogen Heap, actor and writer Stephen Fry, ‘Father of Wi-Fi’ Vic Hayes, Yann LeCun (vice president and chief AI scientist, Facebook), Anna Rafferty (vice president, LEGO), Iain Tait (executive creative director, Wieden + Kennedy London), Miriam Plon Sauer (strategy director, AKQA), Corinne Vigreux (co-founder, TomTom) and Lauren Laverne (broadcaster), among others. 

This campaign produced by UNIT9 and created by MATTA came out in November 2019 to shine a light on mental health in men. Chances are, a man close to you is struggling with their mental health right now. The signs can be subtle: a friend who’s not sleeping, a colleague who’s lost interest, a man in your family who’s more irritable than normal…but spotting these signs can make all the difference. In fact, it could be lifesaving. 

“Working on the advertising campaign for ‘Movember Spot the Signs’ at the end of last year was very special to me, said UNIT9 director Cleo Samoles-Little – the themes were mental health and being able to start a conversation about it within young men. I was honoured to work on such a poignant project with a beautiful creative and powerful message which really resonated with me as a filmmaker and was for a great cause.” 

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Agency

Agency: MATTA

Creative

Executive Creative Director: Matt Campbell

Production Director: Tom Allwood

Brand & Strategy Director: Matt Hunt

Agency Producer: Mike Smith

Senior Brand & Strategy Manager: Jasmine Absolon

Junior Brand & Strategy Manager: Lucy Rickett

Production

Production Company: UNIT9 Films

Executive Producer: Andrew Davies

Director: Cleo Samoles-Little

Producer: Harry Starky-Midha

DOP: Aaron Reid

Editing

Offline Edit: UNIT9 Films

Editor: Alex Burt

Grading: The Mill

Colourist: Alex Gregory

Sound Studio: Dario Swade

Client

Client: Movember

Global Marketing Director: Paul Mitcheson

Director of Social Impact Campaigns: Mark Sanderson Media & Advocacy Strategy - Social Impact

Category: Awareness , Corporate, Social and PSAs

Genre: People