Lucozade Turns Bileo's ‘You Can Win’ into Summer Dance Anthem in New Ad
Lucozade’s new ‘Spark Something’ campaign shows how positive energy can be passed across generations from person to person.
In the film we see how music lives on as a song is passed from one generation to the next. The concept is brought to life by taking a '70s disco / soul track - Bileo's 'You Can Win' - and bringing it into the modern day through a contemporary style remix perfect for the clubs and festivals this summer. Music supervision was overseen by Wake The Town / Theodore, while creative was out of Grey London.
A full version single release is expected to drop this summer.
Client
Brand: Lucozade
Media Agency
Media Agency: MediaCom
Creative Agency
Creative Agency: Grey London
Planner: Rose Moncrieff
Creative Director: Marc Hatfield
Creatives: Charlie Smith, Max Gill-Engel
Producer: Shion Hayasaka
Brand Manager: Bridget Hirst
Group Business Director: Agi Varanyi
Business Director: Francesca Philson
Account Manager: Lindsey Cockle
Planning Partner: Charlotte Soussan
Senior Producer: Charlotte Marshall
Creative Producer: Glen McLeod
Digital Producer: Harry Wiseman
DOP: Tom Townend
Audio Engineer/Sound Design: Sam Ashwell, 750 MPH
Senior Brand Manager: Amie Farrell
Music
Music Company: Wake The Town / Theodore
Music Supervision: Wake The Town / Theodore
Category: Carbonated Drinks , Soft Drinks
Genre: Music & Sound Design , People