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Creative

Kia's Fan Led Training Session Gets Rafael Nadal Moving

After the break in training from Covid-19, UNIT9 teamed up with Kia to get Rafael Nadal back on the court

Kia's Fan Led Training Session Gets Rafael Nadal Moving

To get Rafael Nadal back on the court, Unit9 created with Kia, a livestream session where fans could interact with Rafa. Fans were encouraged to choose the activities Rafa would do during the session, from smashing targets to dizzying returns. 

Director James Kibbey said: “The mission was to announce Kia’s partnership renewal with Rafa - who had also not been seen on a tennis court since lockdown began. So we wanted to bring him back with a bang with a livestream that tennis fans could genuinely be a part of. We devised a series of challenges to test Rafa’s skills, fans voted on which ones they wanted to see, and Rafa then duly delivered. A personal highlight for me was making Rafa play tennis against himself - a pretty impressive feat in the 35c Mallorcan heat."

This training session was broadcasted on 24th July via Facebook Live. The session was filmed in Majorca under Covid regulations. 



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Title: Kia

Director: James Kibbey

Brand: Kia

Producer: Harry Starkey-Midha

Fixer: Juan Perez de Rozas

Livestream: Flux Broadcast

Category: Automotive , Cars

Genre: People