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Hires, Wins & Business

Just Eat Takeaway.com Appoints Dark Horses to Activate its Sponsorship of UEFA EURO 2020

Dark Horses will be globally responsible for activating four specific elements of the takeaway brand’s sponsorship agreement

Just Eat Takeaway.com Appoints Dark Horses to Activate its Sponsorship of UEFA EURO 2020

Just Eat Takeaway.com has selected Dark Horses to handle the activation of its global sponsorship of the UEFA EURO 2020 football tournament. 

The global food delivery platform appointed the agency following a competitive pitch process.

Just Eat Takeaway.com chose Dark Horses for the brief because of its long experience of working with UEFA and expert knowledge of understanding the complexities of national sporting events and tournaments. 

The agency will be globally responsible for activating four specific elements of the takeaway brand’s sponsorship agreement. 

Robin Clark, director of global partnerships and sponsorships at Just Eat Takeaway.com, said: “We were looking for a creative partner for this account with in-depth knowledge of working with UEFA, backed by expertise and experience in creating great work at a high-intensity national tournament - Dark Horses met the brief in every respect.”  

Melissa Robertson, CEO at Dark Horses, said: “It’s an honour to be representing Just Eat Takeaway.com as one of the major sponsors of  UEFA EURO 2020. The tournament will be a massive cultural moment bringing people together across the continent, most of them watching on TV at home. A slap-up take-away will be an integral part of the experience and Just Eat Takeaway is the perfect route to delivering joy to hungry fans across the tournament.” 

The news follows the appointment of Dark Horses to handle the global activation of TikTok’s recently signed deal to sponsor the same tournament.   


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