How Radioaktive Film Helped Craft PlayStation 5's Recent Launch Film
This launch spot, ‘PS5 - Play Has No Limits’, shot by director Daniel Wolfe at Somesuch for agency adam&eveDDB, plays homage to five famous explorers.
Radioaktive Film in Ukraine were tasked with creating five new sets for the commercial, each with their own environmental designs, to correspond with the thrill and excitement of existing historic footage. They cast five new explorers for the live action inserts, with the close-ups needing to match perfectly the activities of the selected historic footage.
Sasha Bevko, EP, Radioaktive Film: “We were briefed to find a cast that resembled the famous explorers featured in the archive footage and to shoot the perfect matching close-ups for the spot”.
Brand
BRAND: PlayStation
SENIOR VICE PRESIDENT, HEAD OF GLOBAL MARKETING: Eric Lempel
VICE PRESIDENT, GLOBAL MARKETING: Mary Yee
DIRECTOR, GLOBAL BRAND MARKETING: Adam Grant
SENIOR MANAGER, GLOBAL BRAND MARKETING: Jayne Murphy
MANAGER, GLOBAL BRAND MARKETING: Dianne Segovia
BRAND MANAGER, GLOBAL BRAND MARKETING: Alejandro Villero, Mattia
Creative
CREATIVE AGENCY: adam&eveDDB
CHIEF CREATIVE OFFICER: Richard Brim
EXECUTIVE CREATIVE DIRECTOR/S: Ant Nelson, Mike Sutherland
COPYWRITER: Edward Usher
ART DIRECTOR: Xander Hart
AGENCY PRODUCER/S: Jessica Middleton, Persephone Withnell, Rebecca Holt, Panos Louca, Hayley Carter, Cara
Production
PRODUCTION COMPANY: Somesuch
DIRECTOR: Daniel Wolfe
CO-DIRECTOR: Alex Hulsey
EXECUTIVE PRODUCER: Tash Tan
PRODUCER: Elly Camisa
PRODUCTION MANAGER: Maddy Perkins
DOP: Jakob Ihre
PRODUCTION DESIGNER: Vova Radlinsky
COSTUME STYLISTS: BRATSK
Service Production
SERVICE PRODUCTION: RADIOAKTIVE FILM
Executive Producer: Sasha Bevka
Producer: Olya Kosenko
Category: Consumer Electronics , Gaming Consoles
Genre: Action , Drama , People , Scenic , Stock Footage , Storytelling