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Creative

Guilty as Starved: Ogilvy and electriclimefilms Create Six Dramatic Confessional Films for KFC

The 'Chicken Confessions' campaign was directed by talented duo Pabz Alexander and Damiano Fieramosca of electriclimefilms

Guilty as Starved: Ogilvy and electriclimefilms Create Six Dramatic Confessional Films for KFC

Ogilvy and electriclimefilms have teamed up for six hilarious confessional films for KFC. After being interrogated in a mysterious office, each character comes clean about their KFC guilty pleasure.

Director Duo Pabz Alexander and Damiano Fieramosca captures the audience through a creative art setting and cast. Taking place in an anonymous retro office space specialised in classified KFC cases, all confessions are recorded on tape. By opening up about something that sounds truly serious and grave like a crime, each confession builds up the tension until the final comedic twist announcing that their indulgence is only a KFC meal. Composed by one single tracking shot, the films start off with a dramatic medium portrait that takes us to the wide ‘reveal’.

The comedic mood is further amplified by the talents’ quirky and distinctive looks that reflects their character.

The six films were captured in one full day shoots in a large studio located in Al Quoz where the ELº team recreated a vintage office space.

The spot was filmed on an Arri Alexa Mini paired with a 50mm Cooke Anamorphic lense that provided the films with a noir smoky contrast.

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CLIENT

ADVERTISER: KFC

CREATIVE AGENCY

CREATIVE AGENCY: Ogilvy

CREATIVE DIRECTORS: Troels Popp + Majken Gram

ACCOUNT DIRECTOR: Ishana Tolani

AGENCY MANAGER: Maha Najem

AGENCY PRODUCER: Liam Meyer

PRODUCTION COMPANY

PRODUCTION COMPANY: electriclimefilms

DIRECTOR/DOP: Pabz Alexander

DIRECTOR/DOP: Damiano Fieramosca

EXECUTIVE PRODUCER: Michael Ahmadzadeh

PRODUCER: Rory Cavanagh

ASSISTANT DIRECTOR: Chaza Said

PRODUCTION ASSISTANTS: Alia Abouraya, Rine-Dala Nahas

EQUIPMENT RENTAL

RENTAL COMPANY: Gamma Engineering

WARDROBE + HAIR AND MAKEUP

WARDROBE STYLIST: Celia Ukwenya

MAKEUP ARTIST: Marcia Lima

EDIT / AUDIO / COLOUR

EDITORS: Damiano Fieramosca, Alia Abouraya & Rine-Dala Nahas

SCORE: Susanne Hahn

COLORGRADING: electriclimefilms

Category: Confectionery , Food

Genre: Comedy