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Deutsch LA Drops Cinematic Thriller For the Return of Taco Bell’s Nacho Fries

This marks the sixth return of the cinematic trailer style campaigns for the Nacho Fries saga

Deutsch LA Drops Cinematic Thriller For the Return of Taco Bell’s Nacho Fries

Taco Bell has launched its latest campaign titled 'The Craving' for the return of the fan favorite, Nacho Fries. The cinematic-style spot starring Sarah Hyland and Joe Keery follows a thrilling plotline where Joe Keery embarks on a journey to overcome the intense desire for Nacho Fries.  

The thrilling spot even features an original song from Micheal Abels, the composer for iconic horror films such as 'Get Out' and 'Us.'  

This is the sixth faux movie trailer style campaign for the Nacho Fries Saga produced in partnership with creative agency Deutsch LA. In 2018, the saga began with the first and second 'Web of Fries' campaigns featuring Josh Duhamel. The following year, James Marsden starred in 'Nacho Fries: Retrieval' and later the brand released a spot featuring Darren Criss in a trailer titled, 'Chasing Gold.' In 2020, the brand dropped an action style spot titled 'Supply & Demand,' and now the thriller-based spot, 'The Craving' marks its sixth trailer. 

Taco Bell’s Nacho Fries will be available nationwide at participating locations for a limited time this holiday season starting December 24 for the second time this year.

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Client: Taco Bell

Advertising Agency: Deutsch LA

Assignment: Taco Bell Nacho Fries


VP, Marketing Activations: Sasha Wolf

Director of Advertising: Ashley Prollamante

Associate Advertising Manager: Kristen Powell

Food Consultant: Carolyn Avelino


Creative Director: Jeremiah Wassom

Creative Director: Armando Samuels

Art Director: Micah Wilkes

Copywriter: Ryan Schade


Executive Integrated Producer: Paul Roy

Senior Producer: Chris Schaldenbrand

Producer: Daniel Stenzel

Associate Producer: Lexie Curatolo

Music Supervisor: Chip Herter

Digital Production

Executive Integrated Producer, Digital: Laura Tron

Senior Integrated Producer, Digital: Ariel Theraube

Account Management

Group Account Director: Matt Matzen

Account Director: Kelly Childers

Account Supervisor: Tara Haglund

Account Executive: Kristen Engasser

Account Executive: Avery Bellis

Business Affairs/Traffic

Executive Business Affairs Manager: Ken Rongey

Business Affairs Manager: Kevin Nickels

Director of Broadcast Traffic: Carie Bonillo

Executive Broadcast Traffic Manager: Courtney Tylka

Senior Broadcast Traffic Manager: Ana Barraza

Account Planning

Group Strategy Director: Kelsey Karson

Strategy Director: Iyana Sarrafieh

Strategist: Sara Singh


Production: Live-Action

Bucket Films Director: Jeremy Saulnier

Executive Producer: Traci Carlson

Producer: Mary Church


Editing: Union Editorial

Editor: Jim Heygood

Assistant Editor: Joe Hughes

Executive Producer: Joe Ross

Managing Partner: Michael Raimondi

Post (Color/VFX/Finishing)

Post: Hunter

Lead Flame Artist: Seth Silberfein

Mixer: Milos Zivkovic

Executive Producer: Logan Aries


Original composition by: Michael Abels

Category: Restaurants , Retail and Restaurants

Genre: Horror