Brands Can No Longer Afford To Sit On The Sidelines Of Global Cultural and Political Issues
The current conditions around the world (Brexit, rise of populism, Covid, Black Lives Matter, activism, cyber threats) have catapulted brands into the intersection of politics, business and culture. Being non-political is not an argument anymore. Every brand is an integrated part of the societal fabric and therefore has a role, responsibility and obligation to speak out and take action to create systemic change.
The big question is: What do you say and how do you say it?
The choices brands make can be a make or break for their reputation and stakeholder engagement. 2020 will be remembered for the brands who got it right - and for those who got it wrong.
Clarity and the Conscious Advertising Network will be hosting a discussion on this topic, moderated by Chris Kenna, CEO and founder of brand advance, with speakers including Bonin Bough, one of the foremost-awarded marketing executives in the world, Felicia Carmichael, director of media, emerging & social, Ad Council, Abi Gibbons, comms director at ISBA and journalist Andy Saunders.
Thursday July 30th 4pm BST - Register here