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Australian Not-for-Profit Showcases Importance of Home in Emotional New Film

In a campaign via electriclimefilms Sydney, Charlene tells the inspiring story of a single mother's journey from homelessness to home ownership with Head Start Homes

Australian Not-for-Profit Showcases Importance of Home in Emotional New Film

Electriclimefilms partnered with Head Start Homes to tell the story of Charlene’s journey from homelessness to achieving her life-changing dream of being a homeowner. Head Start Homes was founded by Stephen Woodlands and is supported by a cross-sector collaboration of Australian partnerships including founding partner Westpac and Pilot Project Partners St.George Bank. As a social services organisation with a truly honourable vision, it works to help single mums, First Nations people, and community housing families make home ownership a reality. 

Charlene is the first to receive the support of this holistic and empowering initiative, allowing her the opportunity to move out of social housing and into her own home for the first time in her life. 

The film opens with Charlene telling her story against the background of the naturally beautiful landscape of Port Macquarie. The stunning visuals are juxtaposed with the intimate spaces of her soon to be new and permanent home: a charming property in Wauchope with an expansive backyard. 

We see her moving through this space as she speaks of her struggles; the presence of her story and the impactful significance of this landmark event in her life - a life that is about to be changed forever thanks to the help of Head Start Homes - becomes a vehicle for the viewer, they are passengers on this unprecedented journey, accompanying Charlene to her greatest destination: her home.

The invitation to capture Charlene’s touching step forward for her family and the scenic grandeur of the featured locations was truly an unforgettable experience for the electriclimefilms team. The gentle cinematography, sharp optics, and dreamy depth of field DOP Tom Black and 2nd Unit DOP Ewan Donnachie created using Panavision lenses contributes powerful visual elements to Charlene’s narrative and a sense of belonging. 

electriclimefilms was honoured to have the chance to be part of this special moment and lend a voice to this beautiful testament of the lives and stories Head Start Homes helps to change and tell.

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Client: Head Start Homes

Founder and Managing Director: Stephen Woodlands

Founding Partner: Westpac

Pilot Project Partners: St.George Bank

Director: André Rodrigues

DOP: Tom Black

2nd Unit DOP: Ewan Donnachie

AD: Rebecca Wilson

Executive Producer: Michael Ahmadzadeh

Drone Pilot: Kristian Brassington

Drone Ground Support: Duncan Gow

BTS: Michael Cobley

Edit/Colour Grading: André Rodrigues

Equipment kindly provided by Panavision

Kit: Panavision C Series + Alexa Mini + Red Epic Dragon + Inspire 2

Filmed in Port Macquarie, NSW, Australia

Category: Corporate, Social and PSAs , Non-Profit

Genre: Documentary , People