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Creative

Anyone Can Create High Art with A Fyffes Duct-Taped Banana

In the Company of Huskies and Fyffes poke fun at the Art Basel incident with 'A Work of Art That Won't Cost A Fortune'

Anyone Can Create High Art with A Fyffes Duct-Taped Banana

Last week, people around the world went into a frenzy when an artwork, a banana duct-taped to a wall, sold for $120,000. The piece didn’t last long, it was eaten by another artist as a performance art.

Fyffes with their agency In The Company of Huskies have a created a cheeky response to the artwork. Linking in to the brand’s platform ‘The Power of the Fyffes Blue Label’, the post reminds people that you don’t need to break the bank to get something of pure quality. 

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Client: Fyffes

Sales & Marketing Manager: Emma Hunt-Duffy

Agency: In The Company of Huskies

Creative Director: Damian Hanley

Copywriter: Cillian Kenny

Art Director: Greg Colley

Business Director: Nessa Van Rooyen

Senior Account Manager: Kritika Verma

Director of Social, Search & Performance Media: David Hayes

Social Media Specialist: Johanna Torwesten

Category: Food , Fresh fruit and vegetables