Abbott Ensure Highlights the Importance of Family in Moving Campaign from DDB Dubai and electriclimefilms
DDB Dubai and electriclimefilms remotely produced a commercial for Abbott Ensure during the Covid-19 Lockdown
The films from electriclime films and DDB Dubai features parents and their children reliving moments that keep them bonded
Working closely with DDB Dubai and Abbott, electriclime films Dubai and Sydney teams teamed up to produce a campaign for Abbott's Ensure and create two moving films directed by André Rodrigues.
André and his teams worked with the DDB Creatives to create two stories that portray a touching testament on how family and loved ones stay together, even when they can't be together. The films feature the strong relationships that parents and their children build throughout a lifetime, and the moments that keep them bonded during life's challenges and throughout adversity. By spotlighting small moments that our protagonists' families share, we find a narrative that is universally relatable and captivating, especially during these challenging times.
Though the brief called for a campaign marketed to the gulf country regions, most specifically for the Saudi Arabia market, electriclimefilms was able to execute the physical shoot seamlessly and remotely from our Sydney production base in Australia. By employing culturally relevant talent, wardrobe, art, set design, and more, we were able to achieve the film's goals without needing to shoot it on location in the MENA region, especially since Dubai was under lockdown at that point. It was most certainly an interesting challenge to be able to achieve a culturally authentic portrayal, all the way from another continent.
And with only a few days of pre-production, downpour on set, shooting during a pandemic when businesses were closed or operating under limitations, sourcing and finding the correct props, equipment, talents, and more, proved challenging but definitely rewarding.
Featured Companies: DDB Asia
CREATIVE AGENCY: DDB Dubai
MANAGING DIRECTOR: Nathalie Gevresse
GROUP ACCOUNT DIRECTOR: Sara Ezzeddine
SENIOR ACCOUNT MANAGER: Vanessa Azar
EXECUTIVE CREATIVE DIRECTOR: Firas Medrows
ASSOCIATE CREATIVE DIRECTOR: Kapil Mayekar
HEAD OF PRODUCTION: Ashish Varghese
PRODUCTION COMPANY: electriclimefilms
DIRECTOR: André Rodrigues
DOP: Tom Black
PRODUCER: Alia Abouraya
1ST AD: Sophia de Vries
LINE PRODUCER: André Rodrigues
GAFFER/AC: Tyron Seeto
WARDROBE: Alison Nelson
ART: Caitlin Szanto, Alison Nelson
PRODUCTION ASSISTANTS: Layal Mooti, Fernanda Wu
EDITOR: André Rodrigues
COLOUR GRADING: Tom Black
BTS FOOTAGE: Sophia de Vries
BTS EDIT: Venus Oh
KIT: Arri Alexa Mini + Cooke Optics S4 Lens
Category: Beauty & Health , Health care