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Creative

AAMI Backs Small Businesses with More Than $1million of Media Space to SMEs in Need

The fully integrated campaign sees Ogilvy Melbourne working in close collaboration with business owners to create 20 bespoke mini-campaigns

AAMI Backs Small Businesses with More Than $1million of Media Space to SMEs in Need

Australian insurance company AAMI is launching a new initiative to support its Small Business Insurance customers, the first major campaign for AAMI’s Business Insurance product in nearly three years.

Launched via Ogilvy Melbourne, the campaign not only provides more than $1million of media space to SMEs that really need it, but also uses creative resources to co-develop ads that showcase twenty different SMEs in their own words. The fully integrated campaign sees Ogilvy Melbourne working in close collaboration with business owners to create 20 bespoke mini-campaigns across TV, OOH, radio and social in the VIC, NSW and QLD markets.

Toby Gill, AAMI marketing manager, said: “It’s been a tough year for many, and this is our way of showing small business that we're behind them, not just when it comes to insurance, but also by putting our resources, creativity, and OMD media team’s expertise behind them as well.”

CMO / EGM brand and marketing at Suncorp Group, Mim Haysom, added: “We’re thrilled to do what we can for our customers and build on the financial support that was offered to them during the pandemic with a campaign that helps them reconnect with and grow their customer base.”

The initiative goes that extra step for AAMI's business insurance customers, to once again bring to life all that ‘AAMI Does’.

“We have enjoyed working collaboratively to deliver tailored media campaigns that showcase each of the featured small businesses." commented Declan O’Dwyer, head of Suncorp, OMD Sydney. "We are excited to see this campaign go live during a time that has been difficult for many SMEs and are glad we were able to do our bit to support them."

Lenna Boland, creative director, Ogilvy, a “I love that this campaign goes beyond pure marketing objectives, to one that impacts and helps grow the actual marketing of the everyday small businesses that AAMI insure. This is a great example of ‘AAMI Does’ in action. A great collaborative effort by the entire team, working hand in hand with the individual businesses, to make it happen.”

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Client: AAMI (Suncorp)

Mim Haysom: CMO/EGM Brand & Marketing

Toby Gill: AAMI Marketing Manager

Amy Wagner: AAMI Marketing Specialist

Heidi Storey: Manager, Content Marketing

Angie Moore: Content Lead

Agency: Ogilvy Melbourne

Executive Creative Director: David Ponce de Leon

Creative Director: Lenna Boland

Associate Creative Director: Ryan Clayton

Art Director: Grga Calic

Copywriter: Zac Blakemore

Head of Strategy: Virginia Pracht

Head of Production: Mel Herbert

Account Director: Benedict Smith

Account Director: Alexandra Leahy

Account Manager: Oliver Corcoran

Head of Print Production & Studio: Brendan Hanrahan

Production Company: Ogilvy X

Director: Josh Dawson

Producer: Jules Callen

Colour Grade: Nicholas Hower, Post Lab IO

Editors: Josh Dawson & Stefan Raabe

Sound: Tristan Dewey and Sam Hopgood, Bang Bang Studios

Media Agency: OMD Sydney

Head of Suncorp: Declan O’Dwyer

Account Director: Richard Garratt

Account Executive: Elizabeth Murrell-Marsh

Senior Trader: Elizabeth Kay

Category: Finance , Insurance