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Uprising: The Creative Trio Behind Coca-Cola’s Gigantic Global 2020 Campaign

72andSunny Amsterdam, Thu, Nov 26, 2020

72andSunny’s Constanze Bilogan, Renée Lam and Masaya Kochi explain the cultural backdrops and creative inspiration that made them the right team for a campaign with such staggering scope

Constanze Bilogan, Renée Lam and Masaya Kochi are the creative team behind one of the Covid-19 era’s most ambitious ad campaigns - Coca-Cola’s ‘Ope... Read more


Uprising: Daniel Stewart and Creative Solutions Through a Cultural Lens

Leo Burnett Sydney, Wed, Nov 25, 2020

The creative at Leo Burnett Sydney tells LBB’s Natasha Patel about his early days in Sydney, studying in the UK and the moment he learnt what a pitch was

When Leo Burnett Sydney’s Daniel Stewart reflects on his childhood he believes it’s no surprise that he ended up pursuing a creative career. “I wou... Read more


Uprising: Georgie Waters and a Family History of Farming, Rolling up Your Sleeves and Getting on with It

Ogilvy Australia, Wed, Nov 18, 2020

The senior copywriter at Ogilvy Sydney tells LBB’s Natasha Patel about how a can-do attitude and childhood spent making mud sculptures led her to advertising

For “country gal” Georgie Waters, a family history of farming was the perfect introduction to advertising. While the link may be tenuous, for her t... Read more


Uprising: How an Upbringing Where Viewing Ads Was Frowned upon Led Beda ‘Pandu’ Pandutama to BBDO

BBDO Asia, Thu, Nov 05, 2020

The copywriter at BBDO Indonesia tells LBB’s Natasha Patel about a childhood that shaped the way his career panned out

For Beda ‘Pandu’ Pandutama, reflecting on his career leading up to the point of being named as copywriter at BBDO Indonesia is, in his words, “iron... Read more


Uprising: Faryal Ali and the Science of Marketing

BBDO Asia, Tue, Nov 03, 2020

The associate creative director at BBDO Pakistan is an advocate for creativity in a world where its viewed as “simple and rudimentary”, writes LBB’s Natasha Patel

As a youngster, Faryal Ali describes herself as the kind of kid who always had an answer to the “what do you want to be when you grow up?” question... Read more


Uprising: Avril Furness Is Dead Set on Curiosity

Presence, Thu, Oct 29, 2020

The Presence director, producer, writer and immersive storytelling enthusiast tells LBB’s Alex Reeves about living as a “pseudo boy” and later a pseudo soldier, and interrogating fundamental human questions through VR

“I had several near-death experiences as a kid,” says Avril Furness. Asthma attacks caused her to stop breathing on several occasions. She has memo... Read more


Uprising: Creativity, Cookies and Horticulture with Basak Erol

Ruffian, Tue, Oct 27, 2020

The Ruffian and Blink director speaks to Addison Capper about cutting her teeth as a creative coordinator and the creative similarities between baking cookies and making a film

“Good work is a big team effort where everything and every person’s mind is aligned to make something beautiful. It’s magical.”On face value, Basak... Read more


Uprising: Anna Sadykova on a Role That Is the Perfect Blend of Her Love of Maths and Art

FP7 McCann Dubai, Tue, Oct 13, 2020

The strategist at FP7 McCann Dubai tells LBB’s Natasha Patel about combining her two favourite school subjects and why she believes a multinational upbringing aid her in her day job

Being a strategist calls for having meticulous planning skills. For Anna Sadykova, these skills are ones that came to her early on in life. The str... Read more


Uprising: Rick Darge and the Philosophical Power of Comedy

Stink, Wed, Oct 07, 2020

The newly signed Stink director speaks to Addison Capper about comedy’s power to be a “trojan horse for provocative ideas to get through” and how his own short sketches got him noticed

Claiming that creativity runs through someone’s veins is a surefire risk of sounding cliché. In the case of Rick Darge, we’re willing to take that ... Read more


Uprising: Cathy Brady

Red Rage, Mon, Oct 05, 2020

The director tells LBB’s Alex Reeves about the intense emotional process of making her feature debut Wildfire, where her intriguing directing style stems from and how she wants to apply that to advertising

Cathy Brady’s aware that she’s a bit of an anomaly. Directors usually find themselves working in advertising to hone their craft (and, let’s be hon... Read more