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The Influencers

Crucible Moments: Fernando Machado

The Talent Business, 16 hours ago

The marketing genius behind Burger King’s McWhopper, Proud Whopper and Moldy Whopper, RBI’s CMO, kicks off our new series of interviews inspired by The Talent Business

The Talent Business is the world leader in executive search for businesses fuelled by innovation and creativity. Its experience of partnering CMOs ... Read more

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A Seismic Shift in Consumer Behaviour

Ogilvy Australia, 20 hours ago

Ogilvy Sydney group account director, Jenny Mak, on the rise of eCommerce and what it means for brands

Jenny Mak is a group creative director who’s passionate about creating work that solves big business problems with creativity. She loves making wor... Read more

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Triller, TikTok, Reels: Are They All the Same?

Takumi, 21 hours ago

Takumi takes a look at the battle of the short-form video apps and who will win

In the last year, we have seen an explosion in short-form video apps and features.The success of TikTok has led to new short-form video apps being ... Read more

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Wolves, Vampires and Motorbikes: How Twilight Helped GCVRS Win at the Themed Entertainment Awards

Grand Central Recording Studios, Fri, Nov 27, 2020

Head of immersive production at GCVRS Mike Hill discusses how their work for Twilight Saga: Midnight Ride took them to the top at the Themed Entertainment Awards

Mike Hill, head of immersive production at GCVRS discusses how the team created a mock simulator in London and spent two weeks on site at Lionsgate... Read more

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If Planning Can Be Messy, Curiosity is Our Compass

Engine, Fri, Nov 27, 2020

Liz Baines, Head of Strategy at Engine Creative on how to approach tricky problems with more creativity and less defensiveness

For planners, curiosity is the fuel that powers us towards the best answers to the toughest problems. But locked down at home, when it feels like t... Read more

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The Rise of Three-Dimensional Ideas

FamousGrey, Fri, Nov 27, 2020

Peter Ampe, creative partner at FamousGrey, hopes for a decline in two-dimensional ideas made for award shows rather than clients

In creative reviews I have always destabilised creatives by saying: “No, that’s advertising, we don’t do advertising.” When they looked up at me wi... Read more

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Amazon’s TV Advertising Is Ushering in the Dawn of the Service-Led Brand

Wunderman Thompson London, Fri, Nov 27, 2020

Hugh Fletcher, global head of consultancy and innovation at Wunderman Thompson Commerce, suggests the brand’s brand advertising shows that it must be taken even more seriously

Has anyone else noticed a rise in Amazon advertising recently? Sure, we can all pass subjective comment on its creative merits, but it’s the prolif... Read more

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Next Generation AR and How the Arrival of LiDAR Presents New Creative Opportunities

makemepulse, Fri, Nov 27, 2020

Sarah Cutler, director of partnerships at makemepulse London evaluates the potential of a technology that will soon be significantly more accessible

Every year we wait with anticipation for what the new iPhone will bring, and with this news, what new technologies will be available for it’s users... Read more

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Let’s Get Advertising Tracking to Real Net Zero Now

Advertising Association, Fri, Nov 27, 2020

Stephen Woodford, chief executive of the Advertising Association, outlines the action companies need to take to help UK advertising achieve net zero carbon emissions by 2030

On the same day the UK Government launched its 10-point plan for the Green Industrial Revolution, we launched the new Ad Net Zero initiative in par... Read more

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11 Tips for a Stronger Online Community

Waste, Fri, Nov 27, 2020

INFLUENCER: 2020 has changed the way brand communication is - and should - be done, says Waste's Christian Perrins

In February, back when being in a room full of 200 people felt normal, not naughty, we delivered a talk called ‘How to build strong online communit... Read more