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Creative

Foot Locker Takes on Streetwear Gender Gap with ‘Behind Her Label’ Launch

M&C Saatchi Talk, Fri, Mar 05, 2021

New platform aims to empower the next generation of female designers and close the gender gap in streetwear with exclusive capsule collections

Today, Foot Locker announces the launch of new initiative, Behind Her Label; an international platform designed to reduce the gender gap in streetw... Read more

Creative

The Glue Society Direct New Mardi Gras ‘Hordern Pavilion Project’ for ANZ via Revolver

Revolver/Will O'Rourke, Fri, Mar 05, 2021

The film, developed with TBWA\Melbourne, serves as a celebration for all those who cannot be in Sydney this year to attend the annual parade

The 2-minute piece, that is more music video than traditional film, directed by the Glue Society and produced by Revolver in partnership with TBWA/... Read more

Creative

Ilya Naishuller’s Dizzying New Ad Explores the Extremes of Entrepreneurial Burnout

Great Guns, Thu, Mar 04, 2021

The Great Guns director’s latest spot with Voskhod for Tochka Bank proves that running your own business shouldn’t have to be so exhausting

Running your own business can be tough. From closing deals and growing your team to fixing printers and buying supplies, the first few years are of... Read more

Creative

Stranger Things Star Sadie Sink Embodies Le Rouge for Givenchy Beauté

BETC Paris, Thu, Mar 04, 2021

BETC ETOILE ROUGE creates a new chapter focused on the iconic Le Rouge Deep Velvet lipstick by Givenchy

This March 2021, GIVENCHY BEAUTE extends its Le Rouge franchise with the launch of new shades within the Le Rouge Deep Velvet range. The iconic lip... Read more

Creative

Small Dogs Assemble in Pedigree's Superpowered Campaign

BBDO New York, Thu, Mar 04, 2021

BBDO New York introduces 'The League of Hero-ish Small Dogs' with a comic book and online videos

Pedigree has launched a new campaign highlighting the big personalities of small dogs and the superpowers they think they have. Creative agency BBD... Read more

Creative

Forever Beta's Bedtime Storybook Brings Hope and Optimism to Children's Pandemic Fears

Forever Beta, Thu, Mar 04, 2021

100% of the profits will go to the children’s charity Barnardo’s with Forever Beta paying for all printing and production costs  

Forever Beta is publishing a bedtime storybook specifically written to remind and reassure children that there is hope and happiness to look forwar... Read more

Creative

The Basement Brings a Slice of Life to Lock Brand Schlage's Campaign

The Basement, Thu, Mar 04, 2021

Inspired by an Instagram Story from one of its account executives, agency launches 'Trust Your Home to Schlage'

Schlage, a provider of door hardware and home security and access solutions, has launched a new brand campaign that puts trust at the centre of its... Read more

Radio LBB

Radio LBB: Roots XVIII

Adelphoi Music, Thu, Mar 04, 2021

Adelphoi Music's Jonathan Watts returns, taking us on another eclectic journey of old, new, overlooked and lesser known tracks that have musical roots in Africa

Now into its fifth year and the 18th edition, Adelphoi music is back. For the uninitiated the Roots playlist showcases an eclectic range of music f... Read more

Creative

Deadbeat Films Opens the Door to the Future of Live Performance

Deadbeat Films, Thu, Mar 04, 2021

Deadbeat collaborates with Certain Blacks on an immersive live stream onboard an iconic former lighthouse boat

Is 2021 the year that immersive, cinematic live-streams really take off? Deadbeat Films certainly think so.With audiences not allowed to attend eve... Read more

Trends and Insight

Crate Digging: Jeremy Newton, SixtyFour Music

Concord Recorded Music, Thu, Mar 04, 2021

Check out this new series where contributors discover and discuss two records from Concord Recorded Music’s music discovery platform

Crate Digging is a music discovery platform where contributors take home and discuss two records from across Concord Recorded Music’s active and hi... Read more