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WHAT'S NEW

Creative

Hard Hitting Charity Campaign Highlights Impossible Family Choices This Christmas

In The Company Of Huskies, 16 hours ago

Ireland's biggest charity, St. Vincent de Paul, and In the Company of Huskies launch an emotional appeal campaign at one of the most difficult times in the Society’s 176 year history

Creative agency In the Company of Huskies announces the launch of St. Vincent de Paul's (SVP) annual appeal. SVP is Ireland's largest charity ... Read more

People

Meet the McCann NY GCDs Who’ve Navigated Multiple Global Moves Amidst a 15-Year Creative Partnership

McCann North America, 16 hours ago

Erin Wendel and Lauren McCrindle chat to LBB’s Addison Capper about the foundations of a healthy creative partnership and the place of the creative team in 2020 advertising

Erin Wendel and Lauren McCrindle are a team of group creative directors working in New York by way of Minneapolis, Prague and Toronto. After teamin... Read more

Location Spotlight

Chile Heats Up: How a Wave of Positivity Signals a Vibrant New Dawn for Production in the Country

The Roots Productions, 17 hours ago

The Roots Production Service MP Ariel León Isacovitch on how the country’s political and cultural optimism is creating a buzz within Chile that is making it an exciting place to shoot

Production is a puzzle that involves many factors – and that’s something producers thrive on. Aligning budget and creative, being paramount. And, o... Read more

Brand Insight

Headspace: “Our Mission is to Improve the Health and Happiness of the World”

Chimney Group, 17 hours ago

Chief creative officer Caroline Pay on Headspace’s invaluable support through some of our toughest times and the challenges of breaking down meditation cliches

Chimney is a proud supporter of LBB. Over the next few months, as part of the brand insight channel, we’ll be spending time with leading marketers ... Read more

Columnists

Leadership Just Got New Pronouns

BETC Paris, 17 hours ago

BETC art director Lauren Haberfield considers how the concept of ‘leadership material’ must be reframed if we’re going to level up our feminism - and our businesses

As this year finally comes to a close, our industry finds itself lost and desperately using all means necessary to predict the future of advertisin... Read more

Creative

Common People Films Director Duo Canister Capture Energetic Spot for Kinetica

JW Collective, 19 hours ago

For Ten Toes Media starring Trent Alexander-Arnold, the spot depicts the hard work and discipline taking place behind the scenes

CMN PPL FLMS directing duo Canister have worked with Ten Toes Media and PLG on a new one minute film for sports nutrition brand Kinetica, starring ... Read more

Awards and Events

Harry Styles 'Adore You' from LS Productions Nominated for Best Music Video at GRAMMY Awards

LS Productions, 19 hours ago

Directed by Dave Meyers and produced by Freenjoy, Local Production was handled by UK-based LS Productions

One of Harry Styles' three 2021 GRAMMY Awards nominations is the whimsical and uplifting Adore You - set on the fictional isle of Eroda for which S... Read more

Influencer Icon

The Influencers

A Seismic Shift in Consumer Behaviour

Ogilvy Australia, 20 hours ago

Ogilvy Sydney group account director, Jenny Mak, on the rise of eCommerce and what it means for brands

Jenny Mak is a group creative director who’s passionate about creating work that solves big business problems with creativity. She loves making wor... Read more

Creative

Lemonade Insurance App Takes the Stress Out Toast Fails

UNIT9 London, 20 hours ago

UNIT9 and director Cole Paviour worked directly with the brand for the campaign

UNIT9 has made a new spot for Lemonade, a US Insurance company. This the first of a set of three tv spots. The ad was made directly with the brand.... Read more

Creative

icare Makes No Compromises in Latest Campaign Featuring New Furry Brand Ambassador

sdwm, 21 hours ago

The toilet paper brand's latest campaign with SDWM tackles this misconception by bringing its ‘no compromises’ product policy to life

Purchasing sustainable toilet paper is more important than ever. But customers often believe that 100% recycled means sacrificing softness and stre... Read more